In February of 1949, G.Sherman & Company LTD. was founded by my grandfather Gus Sherman. The company, known for specializing in the design and production of top of the line costume jewelry, had one mission in mind: make women feel special.
And so one rhinestone at a time, my grandfather laid a legacy that lasted far beyond his lifetime...
G.Sherman & Company ran its operations, including design and production, out of Outremont, a borough of Montréal, Québec. Despite being based in his hometown, the jewelry Sherman produced was sold in every corner of the country. It sparkled in the countertop displays of major retailers like The Hudson’s Bay Company, Eaton’s, and Birks, but also in smaller independently owned boutiques.
His ladie's collection, Jewels of Elegance by Sherman, was sold alongside his gentlemen’s collection, under the name Senator. Jewels of Elegance offered Swarovski crystal and bead jewelry; necklaces, bracelets, brooches, and earrings and later gold chain necklaces and rings. Senator, specialized in cufflinks, tie clips, and tacks.
Every Sherman jewel was 'Made to Last a Lifetime'. To my grandfather this was more than just a tagline. It was his guarantee.
The company used only the finest materials available. Genuine Austrian crystals, innovative plating techniques and secret recipes, the best findings, superior craftsmanship, individually hand set crystals. The process focused on each unit as its own piece of art. Every piece was signed, he was proud of what his team had crafted under his watchful eye and wanted everyone to know this jewels was a Sherman, because this stood for luxury.
The archives are extensive. Spanning over three decades, they include a multitude of styles, featuring intricate designs and countless colourway combinations. They are a true reflection of mid-century trends in jewelry for both women and men. Staple pieces were often given slight modifications from season to season to stay fresh and relevant. The same can be said of colourways, many of which were bespoke for retailers who knew their clients and their taste.
Production at G.Sherman & Company LTD. stopped in 1980, but Gus' jewels, never stopped making their way around. The longevity of this legacy is a true testament to my grandfather and to dedicated enthusiasts both past & present. Those who've cherished his jewels deeply, who've kept them and cared for them, who’ve past them and their passion from generation to generation.
We are grateful to all of those who honored and continue to honor his legacy with elegance.